Comunicación Social y Periodismo

URI permanente para esta colecciónhttp://hdl.handle.net/11349/30030

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Breve registro del performance alternativo en una Bogotá de inteligencia artificial: el valor del proceso de creación
(Universidad Distrital Francisco José de Caldas) Díaz Chacón, Leidy Manuela; Nocua Caro, Diana Priscila; Nocua Caro, Diana Priscila [0000-0001-5444-5118]
This thesis analyzes the phenomenon of alternative performance in Bogotá within the context of technological acceleration and the rise of artificial intelligence, focusing on the tension between human creativity and digital instrumentalization in art. The research is based on the premise that technology, while expanding creative possibilities, poses a threat to authenticity and artistic diversity, especially due to AI’s ability to replicate and homogenize creative processes. The study employs a qualitative methodology, with an ethnographic and action-participatory approach, using interviews, observation, and photographic documentation at the AntiFashion event—an emblematic space of Bogotá’s alternative scene. The work gathers testimonies from artists, performers, DJs, and designers, who agree that the essence of performance lies in corporeality, sensory experience, and improvisation—dimensions that artificial intelligence cannot replicate. While they recognize the potential of AI as a technical tool and source of visual inspiration, they insist that genuine creative processes are irreducible to algorithmic logic. The theoretical framework addresses concepts such as the technological threat to art, corporeality, aesthetics, and transhumanism, highlighting that the body and situated experience are the last bastions of human creativity against automation. Alternative performance is presented as an act of cultural and political resistance, where aesthetics and the body re-signify urban space and challenge hegemonic discourses. As a creative product, the photobook “PIELES” was developed, visually documenting the performative process and the atmosphere of AntiFashion, reinforcing the idea that alternative art in Bogotá is a space for dialogue, transformation, and the vindication of diverse identities. The conclusions confirm that alternative performance constitutes an aesthetic, corporeal, and political practice that resists technological homogenization, reaffirming the value of the creative process and the power of the body as a territory of expression and resistance.
Sistematización de experiencias: La comunicación popular en la ACCOP
(Universidad Distrital Francisco José de Caldas) Rubio Valenzuela, Pedro Ignacio; León Acuña, Laura Marcela
This report systematizes the internal training experience developed by the Colombian Association of Popular Communication (ACCOP), aiming to identify, analyze, and make visible the definitions, semantic networks, and uses of the concept of popular communication present in its study sessions. Based on the analysis of meeting records and guided by the theoretical frameworks of Cultural Studies, the Political Economy of Communication, and the Buen Vivir paradigm, a systematization matrix was built to organize and understand the organization’s conceptual evolution. The results reveal a transformation in how communication is understood—as a political, pedagogical, and emancipatory practice—and provide methodological guidelines to strengthen training processes and the collective production of knowledge within ACCOP.
Construcción de la memoria colectiva en Colombia: Una propuesta desde el relato de vida y la creación de una obra literaria
(Universidad Distrital Francisco José de Caldas) Díaz Holguín, Karol Julieth; Gómez Bedoya, Alejandro; Gómez Bedoya, Alejandro [0009-0006-1966-5530]
This thesis explores the construction of collective memory of the Colombian armed conflict through the life stories of its survivors. It arises from the need to humanize narratives of violence—often reduced to statistics—by rescuing the individual voices of the victims. Using a narrative approach that combines journalism and literature, the project proposes a new way of telling the nation’s history from empathy and sensitivity. The final product is a novel that seeks to promote reconciliation, dialogue, and understanding of the past, positioning literary journalism as a legitimate tool to reconstruct and preserve memory.
Streaming en el periodismo deportivo: un paso más hacia la hibridación entre los medios de comunicación analógicos y digitales
(Universidad Distrital Francisco José de caldas) Reyes Rubio, Jhonatan David; Muñoz Usma, Angel Duvan; Vargas, Sergio
In this paper, we explore how traditional journalism has been undergoing certain changes and facing challenges in capturing young audiences, which has led to the need to hybridize and converge towards digital journalism. However, this new area presents phenomena that are unfamiliar to the analog world, making it necessary to investigate which of these phenomena or key factors are required in the digital landscape to ensure a smooth transition. To this end, the general objective was to analyze the elements preserved from traditional journalism during the transition to digitalization in the videos and livestreams of sports journalists — Jorge “El Patrón” Bermúdez, Eduardo Luis, and El Chiringuito Jugones — thus determining the innovative resources that streaming offers for the proper and profitable practice of journalism. To achieve this, a mixed-methods approach was used, with structured matrix analyses of three case studies that transitioned from traditional to digital journalism and managed to establish themselves in the digital realm. As a result of the research, a roadmap with 13 key Points were was developed to ensure the proper performance of sports journalism on streaming platforms, with special attention to image, language, and content quality. Finally, it is concluded that it is indeed possible to achieve a smooth hybridization for journalists and audiences alike, without creating a conflict between traditional and digital approaches, instead leveraging the strengths of both and safeguarding the autonomy of the profession.
Las relaciones comunicativas que se dan en la convivencia de estudiantes de grado décimo y once en el colegio Gimnasio Santa María del Alcázar desde un enfoque de género
(Universidad Distrital Francisco José de caldas) Cáceres Castro, Natalia; Sáenz Rodríguez , Luz Elena
The purpose of this research is to demonstrate by means of an analysis, how the communicative relationships between the social groups that students between the tenth and eleventh grades of Gimnasio Santa Maria del Alcazar school have in their daily lives, have a visible gender focus and can be influenced by stereotypes and gender roles. Through surveys, interviews and field work, we seek to create an informative and preventive digital booklet to share with students and their entire educational environment, which exposes how the everyday language they use influences their environment and being aware of these situations can help mitigate behaviors that harm the other in gender issues, or at least leave a mark that promotes much healthier spaces among young people.
Comunicación en la olla: procesos comunicativos en las plazas de mercado en Bogotá
(Universidad Distrital Francisco José de Caldas) Beltrán Calderón , Carol Julieth; Monroy Leiva , Marisol; Gómez Bedoya, Alejandro; Gómez Bedoya, Alejandro [0009-0006-1966-5530]
Food, beyond being a biological necessity, stands as a nonverbal language that forges cultural identities, connects histories, and creates a catalyst for unity among diverse regions and cultures. Society revolves around gastronomic practices, and one of the spaces that best fosters this development is the market square, a space where gastronomy is evident from the very beginning of its preparation. It is there that each individual product becomes a unique final product that serves as the axis for social interactions, where the result of a dish ceases to be a simple plate of food and becomes a social element.
Del Atanasio al algoritmo: cómo se construye la identidad verdolaga en el mundo digital
(Universidad Distrital Francisco José de Caldas) Piedrahita Briceño, Luis Felipe; Rodríguez Caballero, Alejandro; Nocua Caro, Diana Priscila; Nocua Caro, Diana Priscila [0000-0001-5444-5118]
This paper analyzes the impact of emerging sports content creators on the current state of sports reporting. This can be explained by observing how such emerging figures in the field of social media alter relationships with audiences and the plight of traditional media in adapting to digital platforms. By combining qualitative and quantitative methods, we hope to examine how sports influencers are changing people's consumption habits, preferring something spontaneous and unrestricted. The methodology used here includes reviewing previously conducted studies, conducting semi-structured interviews with consumers, content creators, and sports journalists, and administering social media questionnaires to gain a comprehensive understanding of current trends. This research also aims to provide a comprehensive understanding of the changes occurring in the field of sports communication and how these changes will affect the future of reporting in this area.
Procesos de transformación identitaria de comunidades campesinas desplazadas en Colombia
(Universidad Distrital Francisco José de Caldas) González Rodríguez , Vanesa Alexandra; Gómez Bedoya, Alejandro; Gómez Bedoya, Alejandro [0009-0006-1966-5530]
In Colombia, there are millions of people who have been internally displaced throughout the country. This issue has been a serious problem throughout Colombian history, creating a violation of human rights and highlighting the lack of attention given by governments and the media to this situation. In a country like Colombia, where much of its history has been marked by war and violence, one of the processes that can help those affected by forced displacement is art. The idea of creating a performative staging as a project arises from the need to give visibility to forced displacement, appealing to human emotions and fostering the knowledge and empathy that are required.
De la academia a la pantalla: Una propuesta a la estrategia comunicativa de JN Producciones
(Universidad Distrital Francisco José de Caldas) Infante Millán, William Esteban; Sánchez Guevara, Laura Valentina; Gómez Bedoya, Alejandro; Gómez Bedoya, Alejandro [0009-0006-1966-5530]
The purpose of this study is to design a communication strategy for the Bogotá-based artistic training academy JN Producciones, addressing the need to strengthen its institutional positioning and enhance the management of its digital channels. The theoretical framework was grounded in key concepts such as communication strategy, media plan, benchmarking, digital identity, engagement, and target, which provided insights into the academy’s current challenges regarding visibility and interaction. The research followed a methodological design that combined documentary, ethnographic, and testimonial phases, offering both a theoretical and experiential perspective of the institution’s environment. As a result, a comprehensive media plan was developed alongside the clear definition of the target, establishing the foundation for a more coherent and strategic digital communication approach. In conclusion, the proposal aims to consolidate a strong digital identity for JN Producciones, reinforce its connection with the community, and boost the dissemination of its artistic activities on social media platforms.
Rojas Torrijos: Una mirada al periodismo deportivo. Estado del arte
(Universidad Distrital Francisco José de Caldas) Galindo Muñoz, Martín Daniel; Leon Acuña, Laura Marcela
This document is a qualitative exploratory and descriptive study whose central objective is to identify, classify, and synthesize the notions and concepts that shape sports journalism from the research and works of José Luis Rojas Torrijos. This state of the art analysis is justified by the need to consolidate the extensive and dispersed information available on this journalistic specialty, using as a basis the academic work of Rojas Torrijos, a renowned sports journalist and academic since 1994. His findings serve as an academic foundation for understanding sports journalism as a profession.
La cobertura del conflicto y el proceso de paz con el ELN: un análisis desde el periodismo de paz a la revista Semana
(Universidad Distrital Francisco José de Caldas) Palacios Blanco, David Stiven; León Acuña , Laura Marcela
The present monograph analyzes Revista Semana’s coverage of the peace process between the National Liberation Army (ELN) and the Colombian State from the perspective of peace journalism. Through a content analysis of 122 articles published between January 2024 and January 2025, the study evaluates their alignment with the principles proposed by Galtung (1998) and developed by Lynch and McGoldrick (2005). The results show a predominance of war journalism, evidenced by the absence of a solution-oriented focus (59%), the negative representation of the ELN (82.8%), and the limited humanization (70.5%). Although contextualization is present in most articles (98.4%), it appears partially in 67.2% of them. Likewise, only 35.2% incorporate multiple perspectives, reflecting limitations in informational pluralism. The qualitative analysis identifies three dominant narrative frames —“scandal and delegitimization,” “betrayal and inevitable breakdown,” and “governmental incoherence”— which contribute to the political instrumentalization of the peace process and the reproduction of symbolic violence. Finally, the study offers recommendations aimed at strengthening the incorporation of solutions, balanced representation, and media responsibility as facilitators of peace.
CiberPlaneta: Un espacio de innovación en periodismo ambiental y producción de piezas comunicativas
(Universidad Distrital Francisco José de Caldas) Anaya Nieves , Jhonatan Enrique; Briceño Bonilla, Juan David; Nocua Caro, Diana Priscila; Nocua Caro, Diana Priscila [0000-0001-5444-5118]
This undergraduate thesis, developed as an internship within the university radio program “CiberPlaneta” broadcast by LAUD 90.4 FM, aims to analyze the integration of environmental journalism through technological innovation and environmental education using digital media. The project sought to strengthen the program’s dissemination on social networks such as Facebook and Instagram, implementing communication strategies that connect university radio with new digital environments. During the internship, digital content (copywriting, visual pieces, and informational capsules) was designed and produced to promote ecological awareness and encourage participation from the university community. Likewise, active participation in the production and discussion of radio programs contributed with critical perspectives on environmental and technological issues. A comparative analysis with other programs such as Conexión Ambiental (National University of Colombia) and Caracol Sostenible (Caracol Radio) identified the distinctive value of CiberPlaneta, characterized by its innovative and educational approach to sustainability and technology. The results demonstrate that the convergence between university radio and digital platforms broadens the reach of environmental journalism, strengthening the formation of an environmentally aware and socially engaged citizenship. It is concluded that the incorporation of digital strategies and transmedia narratives represents an opportunity to consolidate CiberPlaneta as a space for innovation in public environmental communication.
La influencia mediática gamer en la legitimación de la guerra
(Universidad Distrital Francisco José de Caldas) Puentes Rodríguez, Jhon Alexander; Beltrán Riaño , Daniel Ernesto
The thesis “Gamer Media Influence on the Legitimization of War” by Jhon Alexander Puentes examines how war-themed video games shape society’s perception and acceptance of war. Using a mixed methodology and the Delphi method, the study analyzes the representation of war and the elements that legitimize or dehumanize conflict. It emphasizes the ethical dimension of gaming and its potential to foster critical thinking. The findings reveal that war-themed games can significantly influence the legitimization of war and encourage further research on their ethical and social impact.
Difusión y divulgación científica a través del programa “Con-Ciencia” en la emisora universitaria La UD 90.4 FM
(Universidad Distrital Francisco José de Caldas) Orjuela Gutiérrez, Julián Esteban; Argote Granobles, Sergio Andrés; Bustamante Bohórquez, Borys Rafael; Bustamante Bohórquez, Borys Rafael [0000-0001-7986-1441]
Since its beginnings, radio has been a medium of communication with great educational and cultural potential. Being able to reach wide audiences and convey accessible information makes it an invaluable tool for various purposes, such as education and scientific outreach. Student radio as an educational tool has proven to be a didactic and innovative strategy that goes beyond simple entertainment; this medium offers a dynamic and participatory space for students to develop communication skills, teamwork, creativity, and critical thinking.
Estrategia de comunicación digital implementada en el marco de la pasantía con la Maestría en Investigación Social Interdisciplinaria (MISI)
(Universidad Distrital Francisco José de Caldas) Olaya Sánchez, Luli Johana; León Acuña, Laura Marcela
This work systematizes the experience of implementing a digital communication strategy for the Master's in Interdisciplinary Social Research (MISI) at the Universidad Distrital Francisco José de Caldas. Through a qualitative approach and under the Systematization of Experiences methodology, the transformation process of the program's digital channels is described and analyzed, including the renovation of the institutional website, the reactivation of social networks through content planning, and the coverage of academic events. Beyond the practical execution, this research produces a critical analysis of the process, generating significant learnings about the role of strategic communication in building digital identity, visibility, and community strengthening in a public postgraduate program.
Intervención en los procesos de apropiación de saberes para el fortalecimiento de las competencias mediático-digitales en estudiantes de ciclo V del Colegio Francisco de Paula Santander (localidad Antonio Nariño)
(Universidad Distrital Francisco José de Caldas) Lozano Lozano, Steward Smith; Cabezas Diaz, Ronald Stiven; Bustamante, Borys Rafael; Bustamante, Borys Rafael [0000-0001-7986-1441]
In an educational environment, radio can be a great tool for engaging students, fostering their creativity, developing communication skills, and promoting active learning. For that reason, this project sought to incentivize the use of school radio at the public Francisco de Paula Santander school, located in the Antonio Nariño locality, through a series of activities, exercises, and workshops. With these, students were able to gain a superficial understanding of the radio production process and could express their creativity, appropriating their spaces and developing a more diverse and collaborative educational process.
Los memes y su papel comunicativo en la construcción de opinión pública en jóvenes
(Universidad Distrital Francisco José de Caldas) Cortés Duque, Brigid Lorena; Beltrán Riaño, Daniel Ernesto
The monograph “Memes and Their Communicative Role in the Construction of Public Opinion Among Young People” analyzes how memes, beyond humor, function as communicative tools that influence youth public opinion. Based on a qualitative, phenomenological approach, the study examines young people’s experiences and perceptions regarding the use of memes on social media as means of expression, critique, and social participation. In this way, it demonstrates that memes are an essential part of contemporary digital culture, as they reflect identities, highlight social issues, and enable the collective construction of meanings and positions on social and political matters.
Felicidad organizacional: una perspectiva desde la comunicación organizacional
(Universidad Distrital Francisco José de Caldas) Vargas Torres, Brayan Camilo; Leon Acuña, Laura Marcela
The present thesis project, focused on organizational communication within the call center company “Concentrix,” is based on an internship carried out under my role as an operations supervisor. In this context, I will focus on the communicative functioning of customer service centers. The population under study in my research will include both the call center agents and the customers who interact with them. This comprehensive approach will allow for an analysis not only of how employees manage information but also of how internal communication failures affect the productivity and efficiency of operations. I will consider demographic variables and individual characteristics to better understand the dynamics of communication in this environment. Therefore, the issue addressed in my project is related to the need to understand and improve communication within the call center setting. This will include identifying potential barriers to effective information transmission, assessing internal customer satisfaction, and proposing strategies to optimize interaction. Additionally, possible challenges associated with technological evolution and its impact on communication in this specific context will also be explored.
Discursos periodísticos del conflicto armado en Colombia: análisis del diario El Tiempo (2022-2023)
(Universidad Distrital Francisco José de Caldas) Muñoz Méndez, Ingrid Valentina; León Acuña, Laura Marcela
The research “Journalistic Discourses of the Armed Conflict in Colombia: Analysis of El Tiempo Newspaper (2022–2023)” examines, from a qualitative and critical discourse perspective, how the narrative frameworks employed by this media outlet shape the mediatic representation of the armed conflict in the country. Through the analysis of news articles published between 2022 and 2023, three dominant frames were identified: security and public order, humanitarian and human rights approach, and post-agreement and reintegration. These frameworks reveal the persistence of a hegemonic narrative focused on state action and confrontation. Grounded in John B. Thompson’s theory of symbolic power and Edwin Cruz’s approaches to post-conflict, the study concludes that Colombian journalism must move toward more inclusive and reflective practices that contribute to historical memory, peace, and deliberative democracy by promoting plural voices and fostering a critical reading of media discourses.
Análisis de discurso mediático en casos de justicia por mano propia
(Universidad Distrital Francisco José de Caldas) Miranda Ruíz, Daniel David; Sichacá García, Juan Fernando; León Acuña, Laura Marcela
This monograph analyzes the media discourse surrounding vigilante justice in Colombian news outlets such as Caracol Televisión, CityTV, and El Espectador. The study explores key concepts including vigilante justice, self-defense, social justice, and lynching, drawing on theoretical perspectives from Axel Honneth and John Rawls. From a communication standpoint, it also incorporates notions such as public opinion and agenda setting, based on the works of Walter Lippmann and Jürgen Habermas. Using a qualitative approach and a discourse analysis matrix as the main methodological tool, six news reports covering similar events were examined. The research aimed to deconstruct the discursive strategies used by the media to represent this issue, revealing how journalistic narratives and linguistic choices contribute to legitimizing, justifying, or normalizing acts of vigilante justice within the Colombian context.

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