Comunicación Social y Periodismo

URI permanente para esta colecciónhttp://hdl.handle.net/11349/30030

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Mostrando 1 - 20 de 150

CiberPlaneta: Un espacio de innovación en periodismo ambiental y producción de piezas comunicativas
(Universidad Distrital Francisco José de Caldas) Anaya Nieves , Jhonatan Enrique; Briceño Bonilla, Juan David; Nocua Caro, Diana Priscila; Nocua Caro, Diana Priscila [0000-0001-5444-5118]
This undergraduate thesis, developed as an internship within the university radio program “CiberPlaneta” broadcast by LAUD 90.4 FM, aims to analyze the integration of environmental journalism through technological innovation and environmental education using digital media. The project sought to strengthen the program’s dissemination on social networks such as Facebook and Instagram, implementing communication strategies that connect university radio with new digital environments. During the internship, digital content (copywriting, visual pieces, and informational capsules) was designed and produced to promote ecological awareness and encourage participation from the university community. Likewise, active participation in the production and discussion of radio programs contributed with critical perspectives on environmental and technological issues. A comparative analysis with other programs such as Conexión Ambiental (National University of Colombia) and Caracol Sostenible (Caracol Radio) identified the distinctive value of CiberPlaneta, characterized by its innovative and educational approach to sustainability and technology. The results demonstrate that the convergence between university radio and digital platforms broadens the reach of environmental journalism, strengthening the formation of an environmentally aware and socially engaged citizenship. It is concluded that the incorporation of digital strategies and transmedia narratives represents an opportunity to consolidate CiberPlaneta as a space for innovation in public environmental communication.
La influencia mediática gamer en la legitimación de la guerra
(Universidad Distrital Francisco José de Caldas) Puentes Rodríguez, Jhon Alexander; Beltrán Riaño , Daniel Ernesto
The thesis “Gamer Media Influence on the Legitimization of War” by Jhon Alexander Puentes examines how war-themed video games shape society’s perception and acceptance of war. Using a mixed methodology and the Delphi method, the study analyzes the representation of war and the elements that legitimize or dehumanize conflict. It emphasizes the ethical dimension of gaming and its potential to foster critical thinking. The findings reveal that war-themed games can significantly influence the legitimization of war and encourage further research on their ethical and social impact.
Difusión y divulgación científica a través del programa “Con-Ciencia” en la emisora universitaria La UD 90.4 FM
(Universidad Distrital Francisco José de Caldas) Orjuela Gutiérrez, Julián Esteban; Argote Granobles, Sergio Andrés; Bustamante Bohórquez, Borys Rafael; Bustamante Bohórquez, Borys Rafael [0000-0001-7986-1441]
Since its beginnings, radio has been a medium of communication with great educational and cultural potential. Being able to reach wide audiences and convey accessible information makes it an invaluable tool for various purposes, such as education and scientific outreach. Student radio as an educational tool has proven to be a didactic and innovative strategy that goes beyond simple entertainment; this medium offers a dynamic and participatory space for students to develop communication skills, teamwork, creativity, and critical thinking.
Estrategia de comunicación digital implementada en el marco de la pasantía con la Maestría en Investigación Social Interdisciplinaria (MISI)
(Universidad Distrital Francisco José de Caldas) Olaya Sánchez, Luli Johana; León Acuña, Laura Marcela
This work systematizes the experience of implementing a digital communication strategy for the Master's in Interdisciplinary Social Research (MISI) at the Universidad Distrital Francisco José de Caldas. Through a qualitative approach and under the Systematization of Experiences methodology, the transformation process of the program's digital channels is described and analyzed, including the renovation of the institutional website, the reactivation of social networks through content planning, and the coverage of academic events. Beyond the practical execution, this research produces a critical analysis of the process, generating significant learnings about the role of strategic communication in building digital identity, visibility, and community strengthening in a public postgraduate program.
Intervención en los procesos de apropiación de saberes para el fortalecimiento de las competencias mediático-digitales en estudiantes de ciclo V del Colegio Francisco de Paula Santander (localidad Antonio Nariño)
(Universidad Distrital Francisco José de Caldas) Lozano Lozano, Steward Smith; Cabezas Diaz, Ronald Stiven; Bustamante, Borys Rafael; Bustamante, Borys Rafael [0000-0001-7986-1441]
In an educational environment, radio can be a great tool for engaging students, fostering their creativity, developing communication skills, and promoting active learning. For that reason, this project sought to incentivize the use of school radio at the public Francisco de Paula Santander school, located in the Antonio Nariño locality, through a series of activities, exercises, and workshops. With these, students were able to gain a superficial understanding of the radio production process and could express their creativity, appropriating their spaces and developing a more diverse and collaborative educational process.
Los memes y su papel comunicativo en la construcción de opinión pública en jóvenes
(Universidad Distrital Francisco José de Caldas) Cortés Duque, Brigid Lorena; Beltrán Riaño, Daniel Ernesto
The monograph “Memes and Their Communicative Role in the Construction of Public Opinion Among Young People” analyzes how memes, beyond humor, function as communicative tools that influence youth public opinion. Based on a qualitative, phenomenological approach, the study examines young people’s experiences and perceptions regarding the use of memes on social media as means of expression, critique, and social participation. In this way, it demonstrates that memes are an essential part of contemporary digital culture, as they reflect identities, highlight social issues, and enable the collective construction of meanings and positions on social and political matters.
Felicidad organizacional: una perspectiva desde la comunicación organizacional
(Universidad Distrital Francisco José de Caldas) Vargas Torres, Brayan Camilo; Leon Acuña, Laura Marcela
The present thesis project, focused on organizational communication within the call center company “Concentrix,” is based on an internship carried out under my role as an operations supervisor. In this context, I will focus on the communicative functioning of customer service centers. The population under study in my research will include both the call center agents and the customers who interact with them. This comprehensive approach will allow for an analysis not only of how employees manage information but also of how internal communication failures affect the productivity and efficiency of operations. I will consider demographic variables and individual characteristics to better understand the dynamics of communication in this environment. Therefore, the issue addressed in my project is related to the need to understand and improve communication within the call center setting. This will include identifying potential barriers to effective information transmission, assessing internal customer satisfaction, and proposing strategies to optimize interaction. Additionally, possible challenges associated with technological evolution and its impact on communication in this specific context will also be explored.
Discursos periodísticos del conflicto armado en Colombia: análisis del diario El Tiempo (2022-2023)
(Universidad Distrital Francisco José de Caldas) Muñoz Méndez, Ingrid Valentina; León Acuña, Laura Marcela
The research “Journalistic Discourses of the Armed Conflict in Colombia: Analysis of El Tiempo Newspaper (2022–2023)” examines, from a qualitative and critical discourse perspective, how the narrative frameworks employed by this media outlet shape the mediatic representation of the armed conflict in the country. Through the analysis of news articles published between 2022 and 2023, three dominant frames were identified: security and public order, humanitarian and human rights approach, and post-agreement and reintegration. These frameworks reveal the persistence of a hegemonic narrative focused on state action and confrontation. Grounded in John B. Thompson’s theory of symbolic power and Edwin Cruz’s approaches to post-conflict, the study concludes that Colombian journalism must move toward more inclusive and reflective practices that contribute to historical memory, peace, and deliberative democracy by promoting plural voices and fostering a critical reading of media discourses.
Análisis de discurso mediático en casos de justicia por mano propia
(Universidad Distrital Francisco José de Caldas) Miranda Ruíz, Daniel David; Sichacá García, Juan Fernando; León Acuña, Laura Marcela
This monograph analyzes the media discourse surrounding vigilante justice in Colombian news outlets such as Caracol Televisión, CityTV, and El Espectador. The study explores key concepts including vigilante justice, self-defense, social justice, and lynching, drawing on theoretical perspectives from Axel Honneth and John Rawls. From a communication standpoint, it also incorporates notions such as public opinion and agenda setting, based on the works of Walter Lippmann and Jürgen Habermas. Using a qualitative approach and a discourse analysis matrix as the main methodological tool, six news reports covering similar events were examined. The research aimed to deconstruct the discursive strategies used by the media to represent this issue, revealing how journalistic narratives and linguistic choices contribute to legitimizing, justifying, or normalizing acts of vigilante justice within the Colombian context.
Desafíos y obstáculos en la formación de futbolistas en la localidad de Bosa: un estudio exploratorio sobre los aspectos cruciales para el desarrollo de jóvenes talentos entre 16 a 18 años en el fútbol
(Universidad Distrital Francisco José de Caldas) Prieto Bautista, Johan Sebastián; Martínez Páez, Mateo; Beltrán Riaño, Daniel Ernesto; García Barreto, Germán Alberto (Catalogador)
This exploratory study investigated the main challenges faced by aspiring soccer players between the ages of 16 and 18 in the town of Bosa, Bogotá. Using a participatory action research methodology that combined qualitative and quantitative approaches, 30 young people were surveyed and semi-structured interviews were conducted with different students from local soccer schools. The findings reveal that, beyond the passion and individual talent of those aspiring to a professional level, they face economic limitations and poor sports infrastructure. The study also highlights psychosocial obstacles such as competitive pressure, lack of family support, and high expectations, which affect their mental well-being. The research concludes that the low visibility of local talent is the final filter that leads to the disconnect between youth soccer in Bosa and the professional sphere.
El slam en los sectores urbanos populares de Bogotá, como movimiento cultural, de resistencia juvenil y de nuevas prácticas comunicativas dentro de la escena hip-hop
(Universidad Distrital Francisco José de Caldas) Zamora Marín, Diego Alejandro; Sánchez Bernal, Johan David; Gómez Bedoya, Alejandro; Gómez Bedoya,Alejandro [0009-0006-1966-5530]; García Barreto, Germán Alberto (Catalogador)
This research project seeks to highlight SLAM as a new form of physical expression within the capital's hip-hop scene, where jumps and pushes strengthen communicative and identity practices in resistance to stigmatization and social imaginaries. The proposal includes the production of a three-part docuseries starring the groups Yawar Cru, Hard Crew, and Fabrik Subterránea, with the aim of narrating, from the voices of its own protagonists, the realities of the movement and thus breaking with the stereotypes imposed by media manipulation and hegemonic discourses on hip-hop.
De lo local a lo global: Transformaciones en la sociabilidad cultural en la academia de danza folclórica Phawa 2020 - 2024
(Universidad Distrital Francisco José de Caldas) González Varela, Sharon Ivonne; Sánchez Sierra, Juan Carlos
This audiovisual project presents a creative and well-grounded research that explores the dynamics of youth integration through the case study of the Phawa folk dance academy, 4 located in the town of Bosa, Bogotá. In a Colombian context marked by historical challenges of social repression, a prolonged armed conflict and recent crises such as the COVID-19 pandemic and national unemployment, the proposal highlights the understanding of the complex social fabric, the historical and cultural background surrounding the emergence and relevance of the dance academy. The case of the Phawa dance academy is a valuable example of how culture and art can act as powerful catalysts to foster integration and sociability among young people. By giving the members of the academy a voice and exploring their experiences within this space, the project seeks to provide meaningful perspectives on youth resilience, the way in which community ties are built and the transformative power of collective action driven by artistic expression. Ultimately, this audiovisual work aims to document and analyse how cultural initiatives like Phawa contribute to the social fabric and well-being of young people in challenging contexts.
Barreras comunicativas desde los medios televisivos nacionales para con los sordos: Desde la inclusión y la adquisición del lenguaje
(Universidad Distrital José Francisco de Caldas) Alonso Muñoz, Laura Daniela; Saénz Rodríguez, Luz Helena
The primary purpose of this work is to examine the communication barriers experienced by deaf people in national television media, such as the disparity between communication and language acquisition, recognizing sign language as the first language and that Spanish is transmitted through a learning process. The categorization of the inclusion process implemented by television channels to fulfill the fundamental right of deaf people to access information focuses on the population interacting with the San Francisco IED (District Educational Institution) school in Bogotá, one of the nine district schools with an inclusion program for deaf people. Teachers, language models, interpreters, students, and parents are considered, as they can speak from their experiences with the adaptation of television media for the deaf.
Narrativas audiovisuales e interactivas: Salón del Ocio y la Fantasía (SOFA 2024) como espacio de innovación en el relato y la creación de realidades comunitarias
(Universidad Distrital Francisco José de Caldas) Martínez Cotrino, Mario Andrés; Sáenz Rodríguez, Luz Elena
Audiovisual and interactive narratives constitute new ways of telling a story in today's world, fostering diverse interactions between people, their communities, and the hobbies that unite them. In 2009, a space was created in Bogotá where many of these hobbies and new narratives could converge. This space was called Salón del Ocio y la Fantasía (SOFA), and it has become an annual tradition attended by thousands of people. The purpose of this project is to explore how these audiovisual and interactive narratives have transformed community building and how these groups perceive their reality and their communication. This will be done through a documentary focused on SOFA 2024 and the digital communities that gather annually at this major event, specifically within the cosplay community.
Memorias sobre las víctimas del conflicto armado en el cabildo indígena de San Lorenzo de Caldono, Cauca
(Universidad Distrital Francisco José de Caldas) Infante Campos, Sofía; Elago Menza, Fanor Estiven; Sánchez Sierra, Juan Carlos
For our graduation project, we want to build life stories in order to approach the everyday problems left by the armed conflict among some members of the San Lorenzo de Caldono Indigenous Council in Cauca. Based on what is collected, we aim to create an audiovisual product that not only documents the events but also reflects, conveys, and has a human focus on the personal experiences behind each victim and what is currently happening within the community. As a challenge, we seek to explore the narratives of the victims of the armed conflict without falling into revictimization, that is, not causing added pain to the traumatic experiences they lived through at that time. Therefore, the audiovisual product aspires to be documented authentically according to each participant's perspective. We are aware of the invisibility that has been given to the management in the collection and presentation of these narratives, which is why we consider the impact it can have on the emotional well-being of the victims and the public perception of the community. It is important to raise awareness and avoid the stigmatization of the Nasa Indigenous community, which has historically been affected by many types of aggression, with armed violence being the main one. Thus, contributing to the understanding of how to approach this process ethically is necessary to avoid revictimization. This project can be used as a tool for memory construction, so it is important not to overlook the effects produced on the victim when treated insensitively. Consequently, we want to propose a precedent that serves journalists and the general community in handling these investigations that seek to preserve the truth, with clear guidelines promoting a respectful and compassionate approach. This change in journalistic practice could result in a more informed and empathetic perception by the public, helping to dismantle stereotypes and stigmas. In terms of interaction, we seek active and respectful participation with the community to approach their narratives of the events, which are key elements for the success of this initiative that aims to shed light on the problems that have left scars on this community.
Mercado de pulgas: Identidad cultural bogotana
(Universidad Distrital Francisco José de Caldas) Penagos Piñeros, Kristhiam Daniel; Rojas González , Laura Camila; Nocua Caro, Diana Priscila; Nocua Caro, Diana Priscila [0000-0001-5444-5118]
This research aims to document and highlight the cultural and economic value of the San Alejo Flea Market, an emblematic space in Bogotá characterized by its informal commerce and deep roots in the city’s urban identity. Using a historical-hermeneutic approach, the study analyzes the sociocultural dynamics of the market and its actors vendors, buyers, and visitors gathering qualitative and quantitative data through interviews, surveys, and journalistic pieces. The project culminates in a digital multimedia platform that dynamically presents the history, experiences, and social meanings that shape this important sector of Bogotá’s economy and culture.
Videojuegos: una ventana para entendernos como sujetos digitales
(Universidad Distrital Francisco José de Caldas) Rada Numpaque, Miguel Ángel; Beltrán Riaño, Daniel Ernesto
Video games are technological universes which have their rules, laws, differences and similarities with respect to the real world, however they have a much deeper background. This paper is an investigation into how identity is created in the subjects of MMO video games, more specifically in CLUB PENGUIN and HABBO HOTEL, huge referents in the area.
Manipularte: Herramienta movilizadora de la opinión pública
(Universidad Distrital Francisco José de Caldas) Huertas Castellanos, Juan Diego; Nocua Caro, Diana Priscila; Nocua Caro, Diana Priscila [0000-0001-5444-5118]
The project MANIPULARTE: A Tool for Mobilizing Public Opinion explores the relationship between art, censorship, and political communication in Latin America, focusing on the realities of Bogotá (Colombia) and Havana (Cuba) between 2021 and 2023. Through the photo-embroidery technique, the author presents an art gallery that merges documentary photography with textile intervention to expose censorship, media manipulation, and civic resistance. The study employs a qualitative participatory-action methodology, integrating interviews, field observation, and curatorial practice. The research argues that art, beyond its aesthetic dimension, functions as a pedagogical and communicative tool capable of fostering critical thinking and mobilizing public opinion in the face of inequality and symbolic repression. MANIPULARTE thus emerges as a form of cultural resistance that connects art, journalism, and collective memory, transforming aesthetic experience into an act of awareness and social dialogue.
Influencia de la narcocultura en los jóvenes dentro del entorno escolar
(Universidad Distrital Francisco José de Caldas) Prieto Castillo , Daniela; Nocua Caro, Diana; Nocua Caro, Diana [0000-0001-5444-5118]
Narcoculture in Colombia has had a profound impact on communication and the construction of social imaginaries. This creative work arose from a personal experience that highlighted young people's interest in television productions such as Pablo Escobar and Las muñecas de la mafia. These narratives, consumed from an early age, have contributed to forming idealized and fanciful visions of the drug trafficker's life. In response to this phenomenon, the creation of a hybrid audiovisual product is proposed to analyze how young people perceive narconovelas and how they influence their behaviors and aspirations. The project seeks to generate reflection on the normalization of violence in the country and the way fictional productions contribute to perpetuating certain patterns of behavior. Recognizing our actions in response to the messages we consume thus becomes the first step toward transforming these imaginaries.
¡A luchar! una revisión política e histórica de la vigencia de sus postulados
(Universidad Distrital Francisco José de Caldas) Ortiz Mendoza , Juan Esteban; Briceño Organista , Marlon; León Acuña , Laura Marcela
This work presents a political and historical review of the organization ¡A Luchar!, active between 1984 and 1990 in various parts of Colombia. It examines its origins, linked to the legacy of Camilo Torres Restrepo, the United Front of the People, and other organizational processes that preceded it, and outlines its main stages of development: labor-union consolidation, opening and mobilization, and crisis and dissolution. The study highlights the strategies used to articulate social and political struggles, as well as its praxis rooted in popular power and the influence of revolutionary currents on its actions. The research draws on primary and secondary sources, including interviews, historical documents, and academic literature, in order to recover the political memory of a little-documented organizational process.

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