Percepción de las exposiciones museográficas sobre la violencia en Colombia desde las redes sociales

Abstract

Museums have played an important role throughout history as cultural entities that collect stories and memories which shape the social identity of a city or country. The narratives and content displayed are fundamental in creating social imaginaries, which transform into social representations and perspectives shared by members of society. The topics covered in these exhibitions are diverse, but given the social, political, historical, and academic weight of museums, their responsibility increases when addressing current issues, especially in a country with a history marked by violence, such as Colombia. In this context, it is relevant to question the role of museums in shaping audience perceptions of exhibitions focused on violence, focusing this analysis on the digital social media platforms of museum institutions. These platforms have become a key medium for information exchange in recent times, thanks to their immediacy and ability to engage with the public, which poses a challenge for creating content adapted to these new forms of communication. Social media breaks down temporal and spatial barriers, making it essential for museums to adapt their content in a participatory way when promoting exhibitions. This becomes even more significant when addressing sensitive issues, such as the recent violence that has marked Colombia.