De la televisión y la radio a las redes: transmedia de los medios deportivos en Colombia

Abstract

This paper focuses on investigating the ways in which traditional Colombian sports journalism has made its transition to digital platforms, focusing on social networks, and on how its content moves through them, based on a concept known as transmedia. Importance is given to the interaction with the user, since new technologies open doors so that information can be presented in a new relationship, which is more bidirectional. In view of this global scenario, Colombian journalism cannot remain in the past strategies of traditional journalism and must modify its content to adapt to new technologies.