Análisis del discurso multimodal de Canal Capital frente a los habitantes de calle

Abstract

This research proposed for the degree project as students of Social Communication and journalism focuses on the construction of a multimodal discourse analysis tool, used for the analysis of the news related to the phenomenon of street dwellers in Bogota between the period of time between January 2012 and December 2019, presented by the district media Canal Capital, period corresponding to the mandates of mayors Gustavo Petro (Bogota Humana) and Enrique Peñalosa (Bogota Mejor Para Todos). This study aims to identify patterns and trends that demonstrate how a narrative is constructed from the language and images presented on screen regarding street dwellers, as well as the structure of the news, in order to determine whether there were informative biases in the way of presenting information about this particular population. Taking into account the fundamental role of the media in the construction of public opinion and, likewise, the configuration of social imaginaries through theories that, as a final objective, intend to contribute to the reflection on the media representation of street dwellers so that, in this way, it can serve as a basis for future research and the implementation of communication strategies that are governed under the good living and the transformation of meaning.