Representaciones sociales de los docentes en el discurso de prensa audiovisual, como fenómeno multimodal, en Colombia (2021)

Abstract

Public discourse, controlled mostly by the powerful media, constitutes a form of control of the imaginaries and representations managed at a social level, in this sense, the teacher is a social actor who, despite having the power to their speeches reach a significant majority of the population, it is not comparable to the scope of the journalist, a subject distant from their daily work and close to certain political and economic interests of other powerful groups (Van Djik, 2008). Bearing in mind that social representations, of an abstract nature, are materialized in discourse, the research will focus on audiovisual discourses of a medium considered powerful, taking as corpus news broadcast on Canal Caracol, in which, through the analysis of units of meaning composed of languages such as visual (Kress & Leeuwen, 2020), verbal (Meyer, 2012) and sound (Leuween, 1999), the social representations of teachers transmitted during the year 2021 were analyzed.