Ciberfeminismo: el papel del movimiento feminista dentro de las redes sociales (Instagram y TikTok): hitos y retos

Abstract

This study explores the role of social media within feminism, considering how these platforms have become part of the public space where public opinion is shaped. Social media has served as fuel for social movements, offering a space for direct action, raising awareness, debating motivations, informing the public, and connecting individual voices to the collective. However, it also raises questions about the flaws and challenges within these virtual spaces, which often replicate a patriarchal worldview, hindering the full participation and creation of women’s spaces online. To guide this research, the central question was formulated: What is the role of the feminist movement on social media? The investigation utilized a qualitative approach, analyzing the most popular feminist content on TikTok and Instagram in Colombia. This included reviewing the agendas of these platforms and observing how they have called for political and social transformation. Additionally, the study considered who engages with this content and how virtual activism translates into real-world action. The aim of this research was to understand the emerging field of cyberfeminism, its challenges, achievements, and impact. As a result, the study leads to the creation of a podcast titled Netianas, which continues to explore these themes.