Serviços de consultoria esportiva em esports: um estudo comparativo no Brasil e Colômbia

Abstract

The COVID-19 pandemic accelerated the shift to digital, introducing the concept of Industry 4.0 and impacting sports entertainment consumption. Consequently, young people, educational institutions, and companies have increasingly seen esports as an attractive strategy for engaging new consumers. In this context, the growing acceptance of esports has spurred discussions about its recognition by the International Olympic Committee (IOC) among international federations.This study aims to characterize the supply and demand for esports consulting services, emphasizing the importance of sports management in recognizing the sociocultural, environmental, and economic benefits of the global expansion and acceptance of esports, with a particular focus on Latin America, where Colombia and Brazil are key players. Through exploratory research, data was collected from sectors involved in the esports value chain, expanding the organizational perspective of institutions developing esports practices in these countries. The research focused specifically on university sports in Brazil, at the Federal University of Mato Grosso, and in Colombia. At the end of the study, a comparison was made between the esports landscape in Cuiabá, Brazil, through the Municipal Chamber and the State University, and in Medellín, Colombia, involving clubs, universities, esports leaders, and the Municipal Chamber. The comparison revealed a positive outlook for esports practice, along with challenges that present potential opportunities for consulting in sports management within the esports sector