El fútbol femenino no es la costilla del masculino: análisis de las prácticas comunicativas en medios

Abstract

This research addresses the general issue of professional women's soccer in Colombia, based on communicative practices in hegemonic and alternative media. It was framed in three main theoretical categories, the first one brings together the notions of field and social game, habitus and capitals of Bourdieu's work, to analyze women's football from there. The second defines how communicative practices with a gender approach are understood in research, and the third presents the theoretical differences between hegemonic and alternative communications media. In order to answer the research question and meet the objectives formulated, the methodological design was proposed as a content analysis with a critical eye, which addressed units of analysis of the 'Diario AS' and 'Fémina Fútbol' media, between 2017 and 2020, from conjunctural and media moments identified according to the recent history of women's football in the country. Finally, the findings show how each medium produces certain communicative practices in relation to women's football and its general problem of inequality and discrimination by gender.