Plan de negocios para desarrollar una red de venta de jugos personalizados mediante máquinas vending en Bogotá D.C.

Abstract

This project explores the feasibility of a business in Bogotá focused on selling natural juices through vending machines. A gap was identified in the market for healthy, easily accessible options, in contrast to sugary drinks and those with artificial flavorings. The business would focus on offering personalized juices, allowing customers to mix fruits and choose sweeteners. To assess the project's viability, a business plan was developed, including market, technical, administrative, and financial studies. The estimated initial investment is approximately COP 93,400,000, and financial projections using methods such as NPV and IRR indicate the business is viable. It is recommended to seek additional capital sources and minimize vending machine rental costs to increase profitability.