Diagnóstico de posicionamiento a empresas organizadoras de eventos en la ciudad de Bogotá Caso celebraciones de 15 años

Abstract

Knowing the image that a product, service or company occupies in the consumer's mind is essential to be able to make a correct diagnosis, which is built from the consumer's perception of the competition, which represents the first step to have a correct commercial planning. The present work analyzes the positioning of three businesses that are dedicated to the organization of events, located in the city of Bogotá. To do this, interviews were carried out with the representatives of each company and their clients underwent a survey based on the Servperf model during the period of one month this year. From the data obtained, a positioning map will be prepared where the quality factors are located according to their importance and degree of satisfaction, in order to be able to prepare a proposal for improvement in the provision of the service.