Plan de negocio para un sistema de planificación y mejora de la salud en el Home Office en la ciudad de Bogotá D.C.

Abstract

This Business Plan studies how to create a comprehensive health planning and improvement system aimed at remote workers in Bogotá D.C., with a special focus on digital nomads. The project seeks to address physical and mental health issues arising from telecommuting, such as sedentary lifestyles and stress, through a platform that offers virtual medical consultations, personalized exercise and wellness programs, and strategies to improve ergonomics at home. Collaboration with various health and technology stakeholders is proposed to ensure comprehensive care. In addition, the economic context and competition is analyzed, highlighting the growing demand for wellness solutions for remote work. The plan includes the identification of key market segments, the value proposition focused on improving quality of life and productivity, and distribution strategies through corporate alliances and digital marketing.