Comunicación inclusiva: Una transformación en línea

Abstract

This degree project addresses the problem of cyberbullying, a phenomenon that has an impact on students from different educational institutions and in general in a digital environment. The purpose of this research was to accompany the Sergio Foundation Urrego under the modality of investigative internship, which seeks to understand the dynamics cyberspace as a tangible variable in the construction of society. In this sense the purpose of the internship is the design and implementation of two (2) communicative pieces that serve the pedagogy and communication units of the Sergio Urrego Foundation by against cyberbullying. The beneficiary focus group of the two campaigns is the institution educational Liceo Normandia which has been accompanied in the foundation by these processes specifically in seventh to ninth grade.