Modelo de negocio de criptoarte usando NFT para estudiantes de la Universidad Distrital

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dc.contributor.advisorRodríguez Rojas, Luz Andrea
dc.contributor.authorPintor González, David Alexander
dc.contributor.authorRiaño Patiño, Juan Pablo
dc.contributor.orcidRodríguez Rojas, Luz Andrea [0000-0003-0312-1177]
dc.date.accessioned2025-03-18T15:42:00Z
dc.date.available2025-03-18T15:42:00Z
dc.date.created2025-02-12
dc.descriptionEste trabajo tiene como objetivo diseñar un modelo de negocio apoyado en criptoarte que pueda ser utilizado por los estudiantes de la Universidad Distrital y les facilite la digitalización y monetización de sus obras artísticas. La investigación se lleva a cabo a través de una revisión sistemática de la literatura existente, que permite identificar diferentes propuestas de valor apoyadas en criptoarte, los NFT y el metaverso. Además, se realiza una encuesta a 299 estudiantes de la Universidad Distrital que determina diferentes características de este segmento de mercado y algunas problemáticas a las que se enfrentan a la hora de intentar vender sus obras de arte. Como resultado, se obtiene un modelo de negocio que aborda diferentes necesidades del segmento de mercado de los estudiantes, permitiendo a la Universidad apoyar el crecimiento de sus estudiantes y, a su vez, obtener un beneficio económico.
dc.description.abstractThis work aims to design a business model based on crypto art that can be used by students of the Universidad Distrital, facilitating the digitization and monetization of their artistic creations. The research is conducted through a systematic review of existing literature, which allows for the identification of various value propositions supported by crypto art, NFT, and the metaverse. Additionally, a survey of 299 students from the Universidad Distrital is carried out to determine the characteristics of this market segment and some of the challenges they face when attempting to sell their artworks. As a result, a business model is developed that addresses the various needs of the student market segment, enabling the University to support the growth of its students while also obtaining an economic benefit.
dc.format.mimetypepdf
dc.identifier.urihttp://hdl.handle.net/11349/93770
dc.language.isospa
dc.publisherUniversidad Distrital Francisco José de Caldas
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dc.rights.accesoAbierto (Texto Completo)
dc.rights.accessrightsOpenAccess
dc.subjectModelo de negocio
dc.subjectCriptoarte
dc.subjectNFT
dc.subjectMetaverso
dc.subjectEstudiantes
dc.subject.keywordBusiness model
dc.subject.keywordCrypto art
dc.subject.keywordNFT
dc.subject.keywordMetaverse
dc.subject.keywordStudents
dc.subject.lembIngeniería Industrial -- Tesis y disertaciones académicas
dc.subject.lembCriptoartespa
dc.subject.lembMercados digitalesspa
dc.subject.lembEconomía digital -- Innovación en el artespa
dc.subject.lembUniversidad Distrital Francisco José de Caldas (Bogotá) -- Estudiantes universitariosspa
dc.titleModelo de negocio de criptoarte usando NFT para estudiantes de la Universidad Distrital
dc.title.titleenglishBusiness model of crypto art using NFTs for students of Universidad Distrital
dc.typebachelorThesis
dc.type.coarhttp://purl.org/coar/resource_type/c_7a1f
dc.type.degreeMonografía
dc.type.driverinfo:eu-repo/semantics/bachelorThesis

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