Modelo de negocio de criptoarte usando NFT para estudiantes de la Universidad Distrital

Abstract

This work aims to design a business model based on crypto art that can be used by students of the Universidad Distrital, facilitating the digitization and monetization of their artistic creations. The research is conducted through a systematic review of existing literature, which allows for the identification of various value propositions supported by crypto art, NFT, and the metaverse. Additionally, a survey of 299 students from the Universidad Distrital is carried out to determine the characteristics of this market segment and some of the challenges they face when attempting to sell their artworks. As a result, a business model is developed that addresses the various needs of the student market segment, enabling the University to support the growth of its students while also obtaining an economic benefit.