Modelo de gestión comercial basado en el enfoque sistémico y la omnicanalidad del siglo XXI
| dc.contributor.advisor | Muñoz Garzón, Mabel Rubiela | |
| dc.contributor.author | Gutiérrez Barragán, Freddy Efraín | |
| dc.date.accessioned | 2025-09-24T20:17:38Z | |
| dc.date.available | 2025-09-24T20:17:38Z | |
| dc.date.created | 2025-06-09 | |
| dc.description | Esta monografía realiza un recuento histórico de la evolución de la evolución de la gestión comercial de diferentes organizaciones y referencia como marco teórico la teoría general de sistemas para finalmente desarrollar un modelo de omnicanalidad aplicable a pequeñas y medianas empresas en Colombia. El modelo incluye el análisis de factibilidad y aspectos relevantes para el uso e implementación de elementos como CRM, canales digitales, redes sociales, chatbot e inteligencia artificial para el logro de objetivos de estrategias comerciales. | |
| dc.description.abstract | This monograph provides a historical account of the evolution of commercial management in different organizations and uses general systems theory as a theoretical framework to ultimately develop an omnichannel model applicable to small and medium-sized businesses in Colombia. The model includes a feasibility analysis and relevant aspects for the use and implementation of elements such as CRM, digital channels, social media, chatbots, and artificial intelligence to achieve commercial strategy objectives. | |
| dc.format.mimetype | ||
| dc.identifier.uri | http://hdl.handle.net/11349/99241 | |
| dc.language.iso | spa | |
| dc.publisher | Universidad Distrital Francisco José de Caldas | |
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| dc.rights.acceso | Abierto (Texto Completo) | |
| dc.rights.accessrights | OpenAccess | |
| dc.subject | Comercial | |
| dc.subject | Sistemas | |
| dc.subject | Omnicanalidad | |
| dc.subject | Marketing | |
| dc.subject.keyword | Commercial | |
| dc.subject.keyword | Systems | |
| dc.subject.keyword | Omnichannel | |
| dc.subject.keyword | Marketing | |
| dc.subject.lemb | Ingeniería de Sistemas -- Tesis y disertaciones académicas | |
| dc.title | Modelo de gestión comercial basado en el enfoque sistémico y la omnicanalidad del siglo XXI | |
| dc.title.titleenglish | Commercial management model based on the systemic approach and omnichannel of the 21st century | |
| dc.type | bachelorThesis | |
| dc.type.coar | http://purl.org/coar/resource_type/c_7a1f | |
| dc.type.degree | Monografía | |
| dc.type.driver | info:eu-repo/semantics/bachelorThesis |
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