Guía de gestión de la comunicación de los grupos de interés de la Corporación Punto Azul en el programa de posconsumo de medicamentos, en Colombia, enmarcada en el plan de sostenibilidad de la organización

Abstract

This study of stakeholders and the survey of their needs, expectations and contributions is one of the issues necessary for the sustainability report under the parameters of the Global reporting initiative, which is not certifiable, but brings improvements to the program and recognition in the Middle who seves. Therefore, it is necessary to generate management strategies of communication that help to these groups to engage each other on key issues and material aspects of the Corporation, which allowed the realization of a guide that is the first step to coordinate actions of communication which should be dynamic and changing strategies.