Los memes como estructuradores sociales, comprensión de su desarrollo y complejidad

Abstract

In this research, an approach was made from the understanding of memes as structures that define social and cultural practices. Thus, as a background, different perspectives such as the one of Richard Dawkins about memes, Edgar Morin from noosphere, like the world of ideas, and finally, Felix Guattari through the mental, environmental, and social ecology. To develop this research, thirteen documents were selected, seven of them developed in Chipatá, Santander and six more in the locality of Sumapaz. For the analysis of the content, the software ATLAS.Ti - V.9 was used. From there, a selection of quotations and structuring of the categories of analysis was made, which in this case were developed as memes. To organize the categories, three groups were made: memes and social aspects, memes, and biological aspects, and lastly an intermediate stage between the social and biological aspects. In addition, it was identified that the relations between each of the memes are organized as in a cell, where there is a nucleus plus surrounding elements which allow it to work. In conclusion, the memes have a similar behavior as in living beings since it is a product of neurons, hence, they autoreproduce, preserve in time and adapt to new environments within the ecosystem.