Del Atanasio al algoritmo: cómo se construye la identidad verdolaga en el mundo digital

Abstract

This paper analyzes the impact of emerging sports content creators on the current state of sports reporting. This can be explained by observing how such emerging figures in the field of social media alter relationships with audiences and the plight of traditional media in adapting to digital platforms. By combining qualitative and quantitative methods, we hope to examine how sports influencers are changing people's consumption habits, preferring something spontaneous and unrestricted. The methodology used here includes reviewing previously conducted studies, conducting semi-structured interviews with consumers, content creators, and sports journalists, and administering social media questionnaires to gain a comprehensive understanding of current trends. This research also aims to provide a comprehensive understanding of the changes occurring in the field of sports communication and how these changes will affect the future of reporting in this area.