Plan estratégico para el éxito sostenido en la Cruz Roja Colombiana Seccional Cundinamarca y Bogotá bajo el marco de referencia de la Norma ISO 9004:2018

Abstract

This document contains the development of a strategic plan for sustained success in the Cruz Roja Colombiana Seccional Cundinamarca y Bogotá. This is a non-profit company with national and international recognition of a voluntary nature and of common utility. Under a detailed study of the organization through a matrix analysis and the knowledge acquired during the work as interns, it is determined in common agreement with the Planning area to propose a strategic plan that allows achieving sustained success and improving and implementing requirements to the System of Quality Management. The application of the self-assessment at the level of organizational maturity is shown and a MIC MAC structural analysis is also carried out in order to determine the most outstanding sections in the organization and thus establish long-term monitoring and control that the Institution must handle. Finally, the entire strategic formulation suggested to the Cruz Roja Colombiana Seccional Cundinamarca y Bogotá is structured and the project is socialized before the Institution and before the academic entity.