Transmilenio, un reto para la cultura ciudadana en Bogotá

Abstract

This project departs on a series of questions regarding one the problems of coexistence that arise in public transport, more specifically in the Transmilenio Mass Transit System in Los Portales Americas, Tunal, portal 80 and North Portal and the possibility of building an artistic-pedagogic offer that helps to improve the civil culture. From the Specialization in Development I Humanize emphatically in Affective Processes and Creativity, it splits of a process of observation, exploratory and descriptive to analyze the advertising contents that are orientated to generate a healthy conviviality, in order to realize an artistic - pedagogic offer that allows sensitizing the users across illustrations and messages, which they have as consequence motivate an environment of healthy conviviality, a major sense of belonging with the public system and the city, and the promotion of a better civil culture.