Plan de negocios para la intermediación entre deportistas, entrenadores y ambientes fitness en capitales departamentales colombianas

Abstract

The objective of this document is the presentation of a business plan for the intermediation between athletes, coaches and fitness environments in Colombian departmental capitals. For which it begins with the structuring of a business model based on the CANVAS methodology, where its value proposition focuses on the intermediation for the hiring of professional sports training services and rental of spaces for the development of sports activities through the connection of partners who offer these services through the Sportech platform with customers who hire them through this. Likewise, a technical, financial, market, legal and environmental impact study was carried out in relation to the company's activities. Additionally, an internal and external analysis was carried out through the use of the PEYEA and DOFA methodologies, in order to determine the weaknesses of the company and the possible risks it faces in relation to the environmental factors, to generate the best strategies for the company in favor of a favorable development under the circumstances considered, then to perform a risk analysis for the organization aimed at the legal and operational environment that may be exposed, creating strategies for its mitigation, finally the main impacts generated by Sportech and the conclusions of the authors were established.