Practicas comunicativas para la incorporación de enfoque diferenciales desde las perspectivas de las mujeres negras en la industria cosmética colombiana

Abstract

This document shows the importance of implementing a communication strategy that recognizes and includes the diversity of black women within the cosmetics industry. For the development of this work, the needs of black women and the gaps that exist in the products currently offered by cosmetic companies were first identified, there the use of a broader catalog for black skins was evidenced, in addition to ignoring the realities of the black communities and especially the women who are part of them, on the other hand, the main concepts on which the development of the project would be based were selected, a work plan was designed detailing the tools and methods that would be used to collect the information and present the results. During the internship process and the work itself, variables arose that gradually nurtured its development, resulting in a sample of one of the many ways in which the inclusion of black communities should be seen, beginning in this case with women. black.