Plan de Negocios para MDIGITAL-GO S.A.S

Abstract

The following business plan seeks to demonstrate the viability of implementing the digital marketing service for small and micro-enterprises that want to venture into and position themselves on Internet platforms, through strategies that are currently generating a great impact in the digital world mobilized through Big results. The design of this business plan arises in response to the need that micro and small companies have to be competitive, where the one who has the best tools and strategies that adapt to constant changes is the one who lasts over time, as an example, It has to be said that the pandemic has left a significant impact worldwide since 2019 and has been causing changes in people's purchasing trends, consequently there has been an increase in sales made through virtual media, through At the same time, the accelerated incorporation of new competitors in any type of market is facilitated, which directly caused the decrease in the turnover of those businesses that served their clients only in person as well as some companies that were very profitable due to the type of products they sell. The mission of Mdigital-go is to provide support to entrepreneurs, small and micro entrepreneurs so that they can constantly increase their sales, to remain competitive within their market niches where there are also companies that have been implementing digital strategies for months and years, this it is possible to develop communities of highly satisfied customers. Mdigital-go seeks to consolidate itself in the local market of digital marketing agencies by 2025, through brand recognition among businessmen and entrepreneurs in the country. Thanks to the boom that digital media have had lately, entrepreneurs have become aware of the need to invest in strategies that allow them to continue participating in the profits offered by the market. The world of digital marketing is no longer a secret to anyone, what people are unaware of at the moment is the enormous potential for growth and reach that exists there, achieving a competitive advantage by implementing the right strategies in the right way. Mdigital-go ventures into the provision of digital services using the channels that are currently used to obtain new customers and even more importantly, to retain them, obtaining recurring sales as a result of creating an audience in the market through brand recognition, which should be a primary objective for any organization today, with this project it seeks to grow and dynamically adapt to changes in the economy. According to the business plan figures, there is an internal rate of return (IRR) of 15.79%, a return on investment (ROI) of 20.09% for the first year, the net present value (NPV) is 4,354,431 pesos, taking into account an opportunity interest of 11%. There is a benefit/cost ratio of 1.2 with a capital recovery period of 2.38 years.