El fenómeno Booktuber y los nuevos tipos de lecturas que se están promocionando

Abstract

The innovation of the so-called mass media, the internet and the opening of spaces open to participation through online practices, have transformed the role of the reader in the communication process. In this way, the receiver went from being a passive subject of information to an active interlocutor, thus forging an impact on the new generations, who every day make more use of these elements. The networks offer several types of activities that allow the participation of the viewer, among these the booktuber phenomenon, which are subjects that upload videos to promote certain books on the YouTube platform, creating an alliance in turn with the publishing industry and thus do more Strong your intention within the network.