Plan de negocios de asistente digital de reseñas y recomendaciones turísticas para nómadas digitales en Bogotá

Abstract

The purpose of the following document is to present and justify the business plan for the development of a personalized review and recommendation platform focused on digital nomads in Bogotá. Emphasizing user safety and convenience, the project provides personalized recommendations based on personal preferences, user reviews, and security studies in the area. The canvas methodology was implemented to structure the business plan, defining the value proposition, customer segments, distribution channels, revenue sources, and key resources necessary for the platform's development. This methodology clearly identified the key elements for the project's viability and sustainability. This was supported by the SWOT and PEYEA matrix analysis, allowing for an evaluation of internal and external areas and proposing strategies to accelerate and guarantee project progress. A financial analysis was also performed to justify the project's viability. Additionally, opportunities for growth and differentiation from the competition were identified through the integration of innovative technologies and the customization of the services offered. The platform is expected to become a benchmark in the tourism and technology markets due to its security, reliability, and focus on excellent user experience.