Presencia de la literatura en la radio universitaria. Estudio de dos casos

Abstract

This exercise research aims at investigating the presence of literature on the radio, in the framework of three key concepts such as the communication, Education and Culture. Its importance derives from two verifiable facts at present such as the radial line by youth and the results in reading and comprehension tests in students. How much radio can contribute to the formation of critical readers? Chapters address have been assumed as the concepts of culture and education in radio communication and how these are reflected in the programming of public broadcasters and commercial interests. The chapters deal with a case study of the cultural and literary presence in the contents of two college radio stations, while the third chapter presents a proposal to seduce listeners with reading stories and Latin American poetry. Keywords: Broadcasting, communication, education, culture, literature, Colombia.