Implementación del Comercio Electrónico en el Sector de Productos Deportivos y de Gimnasio. Caso de Estudio: Comercializadora Force JSM

Abstract

Implementation of electronic trade in sporting goods and fitness. Case Study: Comercializadora FORCE JSM. E-commerce is the main tool for innovation in today's market, because it allows the seller to the buyer arrives efficient manner, avoiding distances and having a better use of space and time. In the sporting goods market in Colombia specifically in Bogotá, e-commerce is almost nonexistent, so it is an adequate market for the implementation of electronic commerce. We established a structure of electronic commerce that enables smooth operation of the company and the progressive increase in sales.