Fabricación de accesorios textiles de alta calidad para usuarios de vehículos unipersonales

Abstract

We seek to structure a viable business model focused on the development and commercialization of accessories for cyclists and users of unipersonal vehicles in general. The cero.uno project, launched in 2019 in Bogotá, Colombia, is dedicated to the creation of high-quality textile accessories for users of single-person vehicles, such as bicycles. It arose from the need to transport daily items comfortably and safely, differentiating itself in price and quality. With the increase in the use of bicycles in Bogotá, the need for accessories that prevent health problems such as lower back pain was identified. The project includes market, technical, organizational, legal and financial studies, concluding with a financial evaluation that demonstrates its economic viability.