Digimoto S.A.S.

Abstract

The motorcycling market has been constantly growing since its appearance in the country during the 20th century. Colombia, particularly as it has a complex road infrastructure and is a territory with all types of terrain, altitudes, thermal floors and cultures, is a favorable place for the use and exploitation of motorcycles, where they stand out for their adaptability and versatility to all types of terrain. and circumstance. In such a way that they have managed to mobilize a large number of people throughout the national territory. This document presents the degree project by entrepreneurship modality, which seeks to generate the complete business plan for a technology-based business Startup focused on the motorcycling market. Thus, through the Marketplace model, provide the "virtual showcase" service where all the people who sell accessories, articles and motorcycle parts (customers) can make their products known in a more agile and simple way, taking advantage of all the advantages and benefits of the internet, E-Commerce and digital marketing. Hence, reach a greater number of potential buyers (consumers) and increase your profits.