Una mirada al marketing en el fútbol femenino : ligas y futbolistas de Colombia, Argentina, México, USA, Alemania y España

Abstract

This research analyses documents, interviews, news and degree Works related to women’s professional football, with the purpose of studying the marketing strategies which have been implementing in countries such as Argentina, Mexico, Germany, Spain and Colombia (as football historical references), through the rapprochement to some featured players, sports clubs, and leagues in the face of their relations with sports marketing. It should be noted that Colombia, our country of origin, it is essential on this research. Since it highlights its football accomplishment in the women’s Libertadores Cup of 2018, and drives the development of this sport’s modality, giving the chance to know the work leaded to this population through the contrast of the management of sports marketing implemented in the aforementioned countries.