Estrategia de marketing digital para la promoción y difusión del sencillo Musical “Qedas tu” de Oscar Achury

Abstract

As the creator of a music single and its respective music video, I take the liberty to share a digital marketing model that shows step by step the process to apply the advertising strategy necessary for the diffusion of a music product. This model will give the interested party the visibility and confidence to enter into the dynamics of the digital music market. Unfortunately, more often than not, the silence and the lack of visibility of good companies and good music products makes them lose customers at the hands of others, who although are not as good, have better marketing skills. As a result five digital tools that help in the promotion of music will be presented: websites, search-engine optimization, online advertising, social networks and digital music platforms. Furthermore, the use and applicability for each digital tool will be described in order to get the most out of what each offers. On the other hand, a schedule of activities, respecting both the times and operations that each digital tool requires, will be presented. Finally, success indicators in social networks and in websites will be explained. All of the above is aimed at the generation of advertisement that will help diffuse the music product and eventually make it successful.