Apoyo en el diseño de la Maestría en Marketing Deportivo

Abstract

The sports marketing, in essence, is a ramification of the conventional marketing, which is used as a mechanism to respond to the problems and necessities of the environment, through strategies like furtherance and sponsoring of sport events and entities. From the perspective of Colombian context, the proffer of academic programs related to the marketing in sports have been completely limited, despite the huge impact that marketing with publicity techniques and strategies had been having in the continuously development and recognition of the national sport field. On the other hand, from the perspective of the curricular project of Sports Management, the absence of a master’s degree program, entails the impossibility to deepen more in different techniques and methodological aspects, which would be suitable for the professional development of the sports management’s students. In this situation, is imperative the necessity of design and offence a Master’s Degree in Sports Marketing attached to the Sports Management project. However, its design and formulation should be done under the fulfillment of the quality conditions, required through the guidelines established on the norm issued by the Education Ministry in the 1330 decree from 2019.