Paisaje lingüístico de la plaza de mercado Bogotana (PLIMEBO): una aproximación desde la socionomástica comercial a la plaza de mercado del 20 de Julio

Abstract

The linguistic landscape of the Bogota market square (PLIMEBO), as intended to be presented in this research, seeks to propose an initial approach so that certain urban contexts, such as marketplaces or exchange sites, are seen as epicenters of significance for the study and understanding of social, cultural, and linguistic dynamics. That is why it aims to recognize the linguistic landscape (LL) and commercial socionomastics from the market square as elements that enrich the approach and understanding of phenomena in the city. For this reason, and based on some interdisciplinary references, a multimodal methodology is proposed based on the triangulated analysis of images and collected data; this, through direct observation, photographs, and socionomastic records that seek to approximate the understanding of the market square. Through this approach, it is expected to obtain an overview that allows an approach to PLIMEBO from a sociolinguistic context and its influence, as a sense of place, through the role of commercial signage in the PL of the 20 de Julio Market Square.