Cultura snack: tendencias y rupturas del lenguaje narrativo en contenidos digitales con fines educativos 2015-2025

Abstract

This study analyzes the evolution of narrative language in digital educational content between 2015 and 2025 through a comparative examination of three Colombian educational content creators: El Profe Alex, El Profe García, and Juan Diego Gómez, across YouTube and TikTok. Using a qualitative approach and drawing on Carlos Scolari’s concepts of snack culture, hypermediations, transmedia narratives, and media ecology, the research explores how platform-specific logics shape educational storytelling. The findings reveal that YouTube favors longer, sequential, and more in-depth narratives, while TikTok promotes brief, fragmented, and attention-driven formats. The study concludes that successful narrative adaptation depends not only on platform characteristics but also on creators’ ability to reorganize their communicative strategies while preserving pedagogical coherence, demonstrating that educational effectiveness can be maintained within the accelerated dynamics of snack culture.