Plan de negocio para facilitar el acceso a consultorías especializadas en Bogotá mediante una plataforma web

Abstract

The objective of the document is to present the business plan for the creation of a platform that supports access to specialized consultancies through a process of selection of specialized knowledge providers for subsequent connection with the end user, in the city of Bogota. For a correct structuring of the business plan, a business model was created based on the canvas methodology where the value proposition is based on facilitating access to consultancies, through a simple and intuitive scheduling with experts, thanks to the diversification of offers. On the other hand, it is possible to evidence the PEYEA/DOFA analysis where the strengths and positioning of the proposal against other possible competitors were identified and evaluated, obtaining a high feasibility in its possible implementation from the point of view of financial and market analysis.