Estrategias de promoción del Programa Profesional de Administración Deportiva

Abstract

For some time now, making the Professional Sports Administration Program of the Francisco José de Caldas District University (UDFJC) visible in public and private schools, sports training schools and the general public represents a key challenge to promote the development of the talent and skills related to management and organization in the field of sports. To achieve this objective, it is essential to implement effective dissemination strategies that make it possible to accurately publicize the broad benefits and opportunities that this program offers. Since our director received the curricular project, there has been a notable improvement in the number of students in the program. Previously, due to possible mismanagement by the previous management, the number of students was decreasing. In 2022, 112 students were enrolled, but thanks to the new management and hard work of the Staff, in 2023 190 students were enrolled and in 2024 a total of 203 new students. These numbers show how, in less than two (2) and a half years, a total of 505 students have been enrolled, compared to the approximately 300 students at the beginning of the new director's administration. As we will see in this document, various strategies will be analyzed that the group of Sports Administration Staff Colleges (AD) can implement to inform, motivate and inspire students and athletes to consider sports administration as an educational and professional option for their lives.