Plan de Mejoramiento de Servicio al Cliente en la Línea Carcueros de Sauto Andina S.A.S.

Abstract

Carcueros Line of the Sauto Andina S.A.S. business group in the last year had a decrease in sales and lost of customers because to the weakening of the relationship with customers who don't feel satisfied with the customer service, product quality and delivery times, therefore is decided collecting the information to make a current diagnosis and strategic study focused on the customer service and may be used to make the evaluation that is executed through of a satisfaction survey applied to customers with the purpose of identify the the main weaknesses and current problems of customer service in Carcueros. Finally is structured a improvement plan based on a group of strategies designed to improve the quality of the service and strengthen the relationship with customers.