Construir-se en las pantallas. Sobre las narrativas de sí en las redes sociales de Instagram y TikTok

Abstract

This research answered the question about the way in which the identity of two Young adults was constructed in a defined period of time, through the self-narratives expressed on the social networks Instagram and TikTok, taking as a foundation the model of Papalia, Sibilia, as well as discussions about the relationship between social networks and the construction of identity. Was used qualitative methodology, combining case study and virtual ethnography, to collect data through description-analysis matrices and interviews. The results indicate that participants present distinctive characteristics in both platforms, adapting their content to the format and trends of each social network. However, common elements are also observed in their digital narrative that contribute to the construction of a publishing identity.