Plan de negocio para la creación de una empresa de bioyogurt

Abstract

Colombia is one of the countries with the highest rates of dairy consumption in Latin America, yogurt being one of the most desired products since it has great benefits and provides a significant amount of nutrients to the body, however the increase in companies dedicated to production of this product and the struggle to monopolize the market, has led the industry to decrease the quality of its products and offer low prices. It is planned to legally establish the company BIOGURT SAS. Which will be dedicated to the manufacture and elaboration of an artisan bioyogurt with more vitamin D, collagen, pieces of fruit and 100% natural. The viability of the project in terms of producing, marketing, and distributing a product of excellent quality with innumerable benefits for the consumer is studied, through different tools such as market analysis, the acceptance that the product and type will have can be evidenced. of client to whom it will be directed, in addition, planning strategies are drawn up for the market, for production and distribution together with an evaluation of the financial viability with a 5-year projection, demonstrating the feasibility of the project as an innovative and visionary idea of success.