Representación social de los discursos emocionales a partir de la red social TikTok: un estudio desde el análisis del discurso

Abstract

This study analyzed the social representations of emotional discourses on TikTok through a qualitative, discourse-analytic approach. Drawing on Van Dijk, Austin, Potter, and Nussbaum, it examined 12 videos across four thematic categories, revealing that emotions circulate through discourses that instrumentalize and suppress them, fostering a hostile and negatively affective worldview. Expressive speech acts predominated, promoting fear, sadness, anger, and indifference, thus constructing social representations of emotions centered on their minimization. The study concludes that such discourses shape contemporary forms of interaction and provide a basis for strengthening critical literacy and ethical awareness in educational contexts.