El marketing como catapulta para la evolución

Abstract

The company CARYMER SAS is a MiPyme made up of 11 people, 4 people in the administrative area: manager, administrator, commercial and administrative assistant; in the operational area: 4 operators which works through outsourcing in areas of accounting, advertising and logistics, whose corporate purpose is the production of alternative natural products for the well-being of consumers. Regarding the market analysis, its objective: to increase the competitiveness of the sector, emphasizing modernization, the development of production chains in sectors such as beekeeping, fermentations and natural products. The target audience is between 18 and 40 years old, over 40 with a medical prescription, residents in the city of Bogotá and its surroundings, educational level between high school and university, small, medium and large food sales chains, not producers but distributors and wholesalers. There are several companies which produce only one product, and market chains that are beginning to handle natural products for well-being and health, offering price and quality. The strength of this company is that they have the production of several natural products, which they rotate daily for the needs of Colombian families. Faced with the analysis of the environment, the prospective of the economic sector: the economic sector to which it belongs is secondary because we transform raw materials into a manufactured product, it is a product with a lot of rotation due to the benefits it has being a basic food in the family basket.