Graffiti y arte mural : agentes de la protesta social en Colombia

Abstract

The following research aims to show the results around the way in which the social protest is managed from the educommunicative dissemination carried out by the Bogotá Graffiti Tour (BGT) organization during the Colombian National Strike in the year 2021 (PNC 2021). This qualitative single case study used a semi-structured interview protocol, Facebook and Instagram posts, and a social media monitoring format as instruments to collect the data to be analyzed; the interpretation of the information was conducted by using a visual-multimodal analytical matrix. The findings reveal two fundamental categories: Counterhegemonic Connective Action and Educommunicate to society which are updated by three dimensions each. Important articulations are noted between different semiotic codes that converge in social networks and that, in turn, bring about collective communication processes that promote coordinated actions showing disagreement against the position and procedures of the hegemonic power.