Diseño de un modelo de gestión y de negocio sostenible para la implementación y mantenimiento de jardines verticales y techos verdes en Bogotá

Abstract

This study proposes the design of a management model and a business model aimed at optimising the implementation and maintenance of green roofs and green walls as green infrastructure solutions in Bogotá. The management model centres on the standardisation of technical and operational processes to ensure efficient, sustainable, and replicable installations that deliver measurable environmental and social benefits in the short and medium term. To evaluate its applicability and scalability, the Fernando Barón Building at Pontificia Universidad Javeriana is selected as a case study, given its strategic location, technical suitability, and demonstrative potential. The business model outlines the establishment of a specialised entity dedicated to the design, installation, and maintenance of green roofs and green walls. Beyond consolidating an environmentally sustainable service, it seeks to assess financial feasibility through return-on-investment analysis, as well as the identification of market opportunities, strategic partnerships, and economic incentives. The methodological approach comprises three phases: (1) a literature and regulatory review to define technical, legal, and contextual requirements; (2) surveys with community members, authorities, and experts to capture perceptions, barriers, willingness, and expectations; and (3) the formulation of both models, accompanied by strategic guidelines for implementation, replication, and scaling. The management model is expected to function as a technical and strategic framework for standardising installation and maintenance processes, ensuring long-term sustainability and fostering wider adoption. Meanwhile, the business model aims to demonstrate financial viability, highlighting these solutions as strategic investments that enhance property value and generate new development opportunities in Bogotá.