Análisis de mercado y evaluación de la demanda para la implementación de una nueva maestría que soporte el ejercicio profesional de los administradores ambientales de la Universidad Distrital Francisco José de Caldas

Abstract

In the context of the Environmental Administration academic project of the Universidad Distrital Francisco José de Caldas, a professional profile has been defined for its graduates that emphasizes the ability to integrate environmental and administrative sciences, with a focus on ethics and sustainability. This profile seeks that graduates have the ability to lead interdisciplinary projects that address contemporary environmental challenges and promote sustainable development (Universidad Distrital Francisco José de Caldas, 2016). Despite this solid training at the undergraduate level, currently the Environmental administration curricular project lacks a master's degree option that would allow its graduates to continue developing their skills and competencies at a more advanced level. The creation of a master's degree in Environmental administration becomes relevant in the current context, as it provides the program's graduates with a competitive advantage in the labor market and would allow them to further deepen the economic, financial, market, production, operations, IT and management competencies required in the field of environmental management. However, before proceeding with the implementation of this new master's degree, it is crucial to conduct an assessment of market demand and perception. This will help to make informed strategic decisions in planning the new master's program, ensuring that it effectively responds to the needs of students and the labor market. This document summarizes the activities that will be carried out as part of the internal internship in the Faculty of Environment and Natural Resources of the Environmental Administration Curriculum Project of the Universidad Distrital Francisco José de Caldas. The main objective of these activities is to conduct a market study that will be used to support the elaboration and development of the master document for the new Master's Degree in Environmental administration. During this internship, key tasks of elaboration and analysis will be carried out, following the methodologies defined by the University and the professor director of the internship. These activities will focus on needs identification, market analysis and demand assessment, in order to ensure that there is genuine interest in the proposed new master's degree. For this work the secondary information collected corresponds to the years 2013 to 2022 according to the study departments such as Bogotá, Antioquía, Santander, Valle, Atlántico, Bolívar and Caldas.