Modelo de negocio para la fabricación de chalecos con direccionales para bicicletas en la Ciudad de Bogotá

Abstract

The degree project of the entrepreneurship modality, was carried out to propose the creation of a company that provides protection elements for cyclists, to improve their safety when traveling through the bike paths of Bogotá, with its flagship product, which It is a vest with directional signals, which according to these could reduce the rate of accidents on the roads, and improve the conditions of road actors. The business plan is seen to be viable, because it presents profits and is expected to be very well received by bike users, since they are presented with a security element that will improve their visibility on the road, as well as being economical compared to other items that may be similar.