Fortalecer el pensamiento crítico haciendo contra-publicidad

Abstract

The consumption what was begun being a vital activity to survival of the human being, today, with the essential and irresponsible contribution of the advertising sometimes, it has become in the axis and leading of life. Some experts say that consumption is spontaneous, rational and conscious, while others think advertising is agent what brought to the huge consumerism that it reign in the present society. In front of this situation what it establishes in our proposal is analyze and understand strategies that advertising text to get objective to sell something. But also, it is necessary to research hidden history that there is behind big trademarks and companies, to know scandals and complaints about some aspects like manufacture, promotion and sale procedures; as well as it related with labor recruitment and job´s conditions of their employees, without it refuses consequences to health of the consumer according to a certain product. With this analyzed information and applying skills of critical thinking, students begin to elaborate against - advertising what consists in redesign original advertising message, modifying images and texts to show to consumer truth of the product or trademark what people think to acquire and give them possibility to reflect on before in this way