Plan de negocio para el desarrollo de una plataforma de Ecommerce de alquiler, venta y divulgación de libros y E-books

Abstract

This book is going to present a business model based on the information technology; thus providing a solution to the problem that was taken as a case of study together with the antecedent of a post-COVID-19 reactivation. In the first instance, the starting point begins with the approach of a problem situation detected at the social and economic level in Bogotá, Colombia; and for this reason a technological proposal is created supported by a business model with well-defined scope and limitations, giving a detailed description thanks to the use of the CANVAS model and the response it provides to the problem. The business model implies a methodology that takes into ideological, mechanical and financial structures that develop the conceptual foundation of the company, thus, Market studies are carried out corresponding to each area in which the company participates: at a market, technical, legal and environmental level. Subsequently develop a complete financial analysis demonstrating the profitability of the company. Finally, observations are made regarding an internal and external environment of the company with tools such as the PEYEA and DOFA matrices that break down the risks faced and impacts that start at the environmental, social and economic level. Thus culminating with the general conclusions of all the previously described work.