Propuesta sobre plan de mejoramiento del servicio al cliente y optimización de tiempos de entrega en la Bodega Distribuidora la Alianza D.C.

Abstract

Development of a proposal for improving logistics and customer service at the La Alianza D.C. warehouse, located in Fontibón, Bogotá. The main objective is to optimize delivery and billing processes due to current problems such as shipping delays, invoicing errors, and low distribution capacity, which affect customer satisfaction and the company's revenue. Based on a detailed diagnosis of the operational process and data collection through surveys, the root causes of the problems were identified, such as a lack of adequate equipment and an inefficient management system. In response, the proposal proposes the acquisition of cargo ships with greater cargo capacity and the implementation of an ERP system to control inventories, improve electronic invoicing, and optimize administrative management. The proposal seeks not only to resolve current problems but also to prepare the company for sustainable growth, strengthening its competitiveness and market positioning.