Plan de negocio para la constitución de una empresa, centro de servicio de mecánica automotriz “Serviteca La Élite”

Abstract

Serviteca la Elite in its business plan, aims to provide families and companies with a specialized service in fast mechanics, knowing that the vehicle has become an essential asset on a day-to-day basis, either for daily mobility of family members or as a means of generating income for others. This is projected to be located in the city of Bogotá (Colombia), it is projected that it is located in the Sevillana of the city in question, located on the southern highway with Boyacá avenue, considered important due to the connection of main roads and a large tributary of vehicles, where according to studies in the sector, a little more than 10,000 vehicles circulate daily, considering it a strategic point, likewise in this area of ​​the capital, and also has the intersection with the southern highway, where vehicles coming from neighboring municipalities such as Soacha pass, generating a business opportunity, due to its high probability of potential clients. In addition, it is contemplated to have qualified personnel, who have acquired their knowledge in high-quality study centers, being at the forefront of technological advances, in tools that facilitate and improve diagnosis, and techniques that guarantee work and generate trust in the client, giving opportunity to students who wish to start their career in the automotive sector, offering the possibility of being linked through learning contracts (type SENA). Acquiring state-of-the-art tools, facilitate vehicle diagnosis, it is expected that, with the large influx of customers and arsenal of tools, and quality of human talent, Serviteca la elite will be attractive to companies that manage their fleet of light vehicles, thus projecting preventive and/or corrective maintenance.