Plan de Negocios para la Creación de una Empresa de Software Didáctico para el Aprendizaje del Lenguaje de Señas de Colombia

Abstract

This document aims to present the work done for the generation of a business plan of a company that will develop an application that will be presented in three platforms that are Web, IOS and Android. This application is created in order to provide a service to the community of people with a hearing impairment, for that reason. The value proposition and idea that this document focuses on is the creation of interactive, didactic, fun and interactive software. Educational (incorporating educational video games), which allow children and adults with hearing impairment and related people to learn the sign language of Colombia. The need to satisfy is the learning of the local sign language in a didactic and fun way. The added value is the niche market, innovation because there is no local competition (ie at the national level) and innovation with respect to a product that could be new in the market because any type of game, in sign language and Colombian. The financial analysis was projected to 3 years, where the main results for the cash flow of the project are an internal rate of return (IRR) of 43.2% which represents a good return and net present value (NPV) Sum of $ 161,946,366.58, with an UNCT Of 13.3% and for the cash flow of the investor with a VPN of $ 255,364,420.08 pesos with a T.I.O. Of 13.3% and the IRR corresponding to 84.1%, which, through the set of all the analyzes here projected, indicate the viability and profitability of the project.